We help brands define their competitive advantage and use it to fuel their growth.

Name: Migration Marketing
Address: CA

Migration Marketing is an award-winning marketing consultancy headquartered in sunny San Diego. We partner with brands to identify and articulate their unique competitive advantage, those distinctive attributes that set them apart from the crowd.

By delving deep into each brand’s DNA, we uncover the core differentiators that make a brand truly one of a kind. We guide our clients in strategically leveraging these competitive advantages to propel their growth forward. Through tailored strategies and actionable insights, we ensure brands not only stand out but also thrive, maximizing their profitability and impact and achieving sustainable growth.

Consumer Products & Services

Health & Wellness

Biotech & Pharmaceutical

Strategically focused, creatively driven.

We believe the most successful brands are rooted in sound strategic thinking. Countless times we’ve seen brands stumble because of a lack of clarity around their value proposition. Before you can build something truly great that will entice others, you need to know not only where you stand, but what you stand for.

Our process begins with a discovery phase and landscape assessment of your brand’s current positioning in the marketplace. We look at trends, competitors, category leaders, and a host of other factors to help determine how to position your brand for maximum saliency. From there, we’ll craft your unique value proposition; a statement that clearly communicates what makes you stand out from everyone else.

Once this is in place it’s off to the races to develop what will ultimately become your one-of-a-kind brand. Throughout the process, our strategists and creatives work hand in hand to ensure we’re evaluating your business from every angle to deliver the best possible outcome. This ensures a balanced approach to the art and science we believe it takes to create a truly distinct brand.

View The Work

Front entrance of Hawaiian Macadamia Nut Company store

View The Work

Problems We Solve

You’re not sure how to differentiate your brand from the competition.
Your brand voice, look and feel lack consistency.
You’re struggling to communicate your brand story in a clear and compelling way.
Your brand needs a refresh to remain relevant.
You have a new product or service and need help creating a visual and written identity.

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Strategy

We understand consumers at their core. That’s why we constantly gut-check our work to ensure it stays true to them, and it’s why we always build our strategies with human-based insights.

Services Offered:

Competitive Mapping
Market Research
Brand Positioning
Target Audience Identification
Consumer Journey
Marketing Strategy

Branding

Branding gives meaning and purpose to your company, product, or service. More importantly, a brand informs every interaction consumers have with your company. A brand should be smart, defined, consistent, and, above all, one of a kind.

Services Offered:

Architecture
Brand Positioning
Discovery Workshops
Visual and Written Identity
Brand Audit
Color Exploration and Type Systems

Creative Expression

We pride ourselves on understanding the art and science of good creative. Knowing what resonates with consumers on an emotional level is as important as figuring out what will motivate them to take the next step.

Services Offered:

Art Direction
Photography
Video
Copywriting
Brand Collateral
Packaging Design
Logo Development

Digital Marketing

Understanding what your customer needs at every step of the buyer’s journey is critical to the success of your marketing. That’s why we’re obsessive about staying current on the latest technological advancements and digital experiences. We focus on the most efficient, effective ways to advance customers through the sales funnel and tailor marketing solutions that help brands thrive in the digital economy.

Services Offered:

Email Marketing
Paid Search
Paid Social
SEM
Social Media
Influencer Marketing
Programmatic Audio/Video/Display/TV and retail networks

Website Design + Development

Consumers look to brands for solutions, inspiration, and guidance. One of the first places they get them is your website. We start from the perspective of the consumer and take a design-first, platform- and device-agnostic approach to building websites that get users where they need to go in a smart and efficient way.

Services Offered:

Website Audits
UX Strategy
UI Design
SEO
Website Design and Development

Measurement + Analytics

Having data without a clear understanding of what it means for your business won’t take your brand to the next level. That’s why we build measurement plans that accurately reflect how our marketing efforts impact your business.

Services Offered:

Brand Metrics
Data Analysis
ROI Modeling
KPI Development and Tracking
Marketing Effectiveness / Attribution Modeling

Trusted By:

Migration Musings

The latest news, reviews and updates from the experts.

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Kind Words

“Working with a startup means having to be nimble, flexible, and responsive. Migration Marketing consistently delivers with excellence for our organization. They are more than our marketing agency; they are true partners committed to helping us succeed.”

Gina Ford

Chief Business Development Officer, NephroSant

“Migration Marketing was a huge help getting us to stop and really define what is important and establish metrics so that before we spent any time or money on marketing, we would be able to measure the results. Instead of shooting in the dark, this has been ...

Stacy Schramm

Co-Founder, RE:Defined

“Working with the team at Migration Marketing was a fantastic experience. Their professionalism, broad industry knowledge, and quick turnaround was second to none. Honestly, I feel like they galvanized our fun dream project into a reality. I would absolutely...

Ricardo Rodriguez

Co-Founder, ELEVAR

Migration Marketing has been such a wonderful partner for our organization. The ability to customize their offerings to our needs has been so important as Crinetics Pharmaceuticals grows and evolves as a company. Strategy, content, and implementation are key ...

Stephanie Kallay

Director, Patient Advocacy and Outreach, Crinetics Pharmaceuticals

“Migration Marketing is fantastic to work with. They have helped us to strategically think through the marketing process.”

Brad Nelson

CEO, Hawaiian Macadamia Nut Company

"They are a team of professionals who are dedicated to helping us succeed."

Chloe Tran

Marketing Manager, Solaris Paper