Hawaiian Macadamia Nut Company
Hawaiian Macadamia Nut Company
Services Provided
- Competitive Mapping
- Brand Positioning
- Visual and Written Identity
- Art Direction
- Copywriting
- Packaging Design
Situation
Many brands sell macadamia nuts and most focus on a Hawaiian heritage story. That’s why Hawaiian Macadamia Nut Company needed help from Migration Marketing to create a new macadamia nut brand that would immediately stand out in an already-crowded market.
Approach
We started with an in-depth audit to fully understand the landscape of what other brands were doing in market. From there, we identified the white space Hawaiian Macadamia Nut Company could own and defend.
Success
The comprehensive research and packaging exploration we conducted established a clear space for Hawaiian Macadamia Nut Company to launch a new product.
Services Provided
- Competitive Mapping
- Brand Positioning
- Visual and Written Identity
- Art Direction
- Copywriting
- Packaging Design
We developed multiple packaging and naming conventions and placed them in shelf sets to determine which would stand out at retail before ultimately deciding on a design and name.
