Situation

The visual cues and verbal language that define a brand take time and careful consideration to develop. In the world of startups, time is an especially precious commodity and not always available. NephroSant, a biotech company that develops pioneering diagnostic tools for the early detection of risk of kidney disease, came to Migration Marketing with a challenge. How quickly could we help them develop their brand identity and launch an updated website?

Approach

Knowing time was of the essence, we partnered with members of the marketing, sales, and executive teams at NephroSant to host a two-day brand discovery workshop. Together, we reviewed the existing NephroSant logo and branding and identified what needed to stay and what could be replaced. We also worked to develop a mission statement and vision statement, both essential assets for a rapidly growing organization. Coming out of the session, Migration Marketing developed a new and improved brand identity and guideline for NephroSant, inclusive of key branding principles to be applied across all communication touchpoints.

Success

Migration Marketing was able to create a modernized brand identity for NephroSant and immediately apply the new look and feel to their corporate website. As a result, the site was able to push live in time for critical investor meetings and industry conferences.